In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


The Guardian

Ping – Apple's Music Social Network: New Social Media Marketing Territory
The Brainchild Group - Marketing News (blog)
I hope all of you Social Media marketing professionals are just as excited as I am about Apple's new social network for music — Ping. ...
Apple's Ping is a bald-faced marketing ploy doomed for failureDVICE
Welcome to the social, AppleCNET
Apple launches social networking platformMarketing magazine Australia
Fortune -Katonda
all 1,219 news articles »

What's Working in Small Business Marketing and Webinars
TechRepublic
Quantum Leap Marketing recently conducted a survey to find out how small business marketers are responding to tough economic times and how they plan to ...

and more »

Stop tobacco marketing, for kids' sake
Press & Sun-Bulletin
Did you know that tobacco companies concentrate their marketing efforts in convenience stores, a place where 75 percent of teens shop at least once per week ...

and more »

A fork in the open road for Harley, ad firm
Milwaukee Journal Sentinel
Together they built a marketing dynasty. So when Harley-Davidson Inc. and advertising agency Carmichael Lynch announced last week they were ending a 31-year ...

and more »

Reuters

Burger King's Marketing Plan Bad For Diversity?
The Atlanta Post
According to the New York Times, The King's plans are in response to new marketing trends suggesting that young consumers, one of BK's target markets, ...
Under New Owner, Burger King May Spend More on MarketingAdAge.com (subscription)
Business digest: Marketing firm earns four state awardsThe News-Press

all 1,890 news articles »

TopNews New Zealand

Price for push? Botox maker settles charges, pays $600m
Times of India
The charges of illegal marketing cover the first half of this decade, before the FDA's review. The government's civil complaint said Allergan had "illegally ...
Allergan Will Pay Fine, Plead Guilty to MisdemeanorBloomberg
Botox-maker pays $600M to resolve investigationThe Associated Press
AM Vitals: Allergan Will Settle Off-Label Botox AllegationsWall Street Journal (blog)
TIME (blog) -Business Standard
all 773 news articles »

High school football becomes marketing game
Sarasota Herald-Tribune
The focus on marketing has led to turf wars, such as the one between Southeast High School and Florida State University, two institutions looking to cash in ...

and more »

Online Marketing Kent Gurus Still Way Ahead of the Competition
PR Web (press release)
Creative marketing solutions that recognise the concept of the Web as it really is – a tightly woven community where every site, every piece of information, ...

and more »

Coyotes marketing chief has long Valley ties
AZ Central.com
The financially struggling team hired Brewer three weeks ago as head of marketing and communications. Brewer's 20-year career spans posts with the Phoenix ...

and more »

Police, rioters clash overnight in Mozambique
BusinessWeek
Internet Marketing Master's Degree Earn your degree online with Full Sail University & prepare for your new career! Hot Careers in Internet Marketing Get ...

and more »
Google News
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Insiders Secret to Selling Mailing Lists

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One of the basics of all marketing and advertising training... Read More

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Information is the lifeblood of the economy. That's especially true... Read More