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If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More






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Ebooks, Scripts,
Websites, and more... I've seen this ongoing debate debate jump up again recently... Read More One of the best marketing tools available to your internet... Read More l. Introduce yourself to the editor of your local newspaper.... Read More Not everyone is a writer. Good copy writing is a... Read More When I write copy for my advertising clients, I always... Read More Want to know the secret of creating MEMORABLE promotional copy?... Read More Summer is finally here and school is out, but learning... Read More In the competitive marketplace of the new millennium, the demand... Read More Most salespeople have great ideas, but when it comes to... Read More Say the word "emotion" to a man, and he'll immediately... Read More Several years ago, when I was working for an agency,... Read More Content is king. Without content your website is an empty... Read More Doing the copywriting for your own website without the proper... Read More Looking for inspiration for your next marketing communication? Try the... Read More Personalizing your headlines to your target audience can significantly improve... Read More Nothing irritates me more than being told that there are... Read More Here's another drill ripped out of the Field Guide for... Read More Over the last decade, the number of companies selling their... Read More Every week I receive a couple of emails from people... Read More You're ready to launch that new product or promotion, &... Read More I know, I know. Times are tough. You have to... Read More These days, there's widespread acceptance that a website is an... Read More Overlooking simple steps such as proofreading and grammar can affect... Read More If you write copy you need a swipe file. A... Read More One thing all successful Internet marketers have in common is... Read More
Adsense
websites
Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!
Pulling Sales with Your Ad Copy
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Killer Ad Copy
How to Write Ad Copy that Sells
Memorable Sales Copy -- How to Write it
Writing Suitable Copy for the Press
Traffics Nice... But Whos Driving?
5 Rules for Effective Written Sales Communications
Subtle Emotion - The Key To Copy That Works
How Not to Write a Press Release
3 Tips For Writing Content That Will Make You Sales
3 Keys to Better Online Copywriting
A Copywriting Lesson from Dr. Seuss
How To Personalize Your Headlines For Increased Profits!
3 Steps to Great Copy
The Secret to Drilling Down Deep in Your Target Market
Why Copywriting Is The Secret To Your Online Success
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Ad Copy - Your 12 Point Inspection!
Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)
Web Copy ? How Much is Enough?
Are You Losing Customers Because of Typos?
Crank Out More Articles More Often With An Article Swipe File
Top 3 Rules for Writing Effective Copy
It's arguably the most important word in the copywriter's arsenal.... Read More
So many copywriters think that it's enough to be a... Read More
Your sales copy is the life source of your business.... Read More
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In its most basic form, copywriting is, among other things,... Read More
"It's the headline, stupid," is the sign that hangs over... Read More
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Effective headlines make all the difference in whether your prospect... Read More
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Internet Marketing- Forget the experts, latest software program or even... Read More
Run or hustle? Eat or devour? Move or scurry? You... Read More
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