11 Things You MUST Know Before Hiring a Copywriter!

If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More

Kick-Start Your Juices

Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More

Can Honest Copywriting Succeed?

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More

3 Reasons why Content is Still King

Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More

Fill Your Readers with Confidence

Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More

The Write Way To Grow Your Business

Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More

Step One for Copywriters: Understand WHAT to Say

Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More

Welcome Informed Criticism of Your Work

When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More

Dont Be Satisfied With Your First Draft

Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More

Four Things Every Web Site Headline Must Do

As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More

In The News:


Impact Media (blog)

10 Tips for DIY SEO Copywriting
Search Engine Marketing (blog)
Hiring a professional SEO copywriter can be expensive and beyond the budget of most small businesses, so I have put together a list of 10 SEO copywriting ...
SEO Copywriting: Five Secrets to Online SuccessMarketingProfs.com (subscription)
Complete Package on SEO and Web Content Zazzle MediaRelease-news.com (press release)

all 56 news articles »

Greenwich Post

Greenwich woman presents the 'original' story of her life
Greenwich Post
Ms. Wallach, who did the copywriting work there, recalls the business with fondness, adding that her past as a businesswoman surprises many of her friends ...


Top Copywriter Angela Booth Launches Series of Free Reports for Online Marketers
I-Newswire.com (press release)
She initially wrote the report for her copywriting students, so that they could improve their copy quickly. Angela wrote the third report "Super Simple Real ...


StuckOn

iWebContent Announces the move to new Office Facility and Expanded Growth
PR Web (press release)
Most often the lack of content is the reason for failure but with SEO Copywriting we bridge the gap between business and customer on the web. ...
SEO Company India Offer- Avail 20% Discount on All SEO Packages Before 5 ...SBWire (press release)

all 23 news articles »

Advantage of Copywriting Services
lonad News
SEO copywriting is a new functional art form. It appeals to five different groups & the tactics used need to reflect the demands of both. ...


The Best Content Creation Companies in the US Ranked by topseos.com for ...
SEO Press Releases™ (press release)
All the best web content creation services next to hundreds of other copywriting companies have gone through an evaluation system facilitated by a qualified ...

and more »

mediabistro.com (blog)

Mediabistro Offering Fall Course Promotion, Copywriting for Web Included
mediabistro.com (blog)
This is probably for someone getting their feet wet in the industry, but one of the multi-week courses includes Copywriting for the Web, which teaches ...
Enroll in mediabistro.com Multiweek Course by Aug. 27, Receive Free Self-Paced ...BayNewser

all 6 news articles »

TopNews New Zealand

1034 Brits prefer iPad to TV
Fortune
According to a telephone survey of iPad owners published Thursday by the British copywriting firm Cooper Murphy Webb (they "enliven your copy with bursts of ...
Survey: iPad a preferred leisure devicetuaw.com (blog)
iPad becomes top reading device for ownersMacNN
iPad Becomes Favourite Way Of Reading BooksITProPortal
TopNews United States -Poynter.org -Telegraph.co.uk
all 56 news articles »

PR Web (press release)

Laura Armbruster Receives Prominent SEO Copywriting Certification
PR Web (press release)
Professional copywriter Laura Armbruster receives the SuccessWorks SEO Certificate of Completion showing her mastery of search-engine optimized (SEO) ...


Copywriting Jobs: Angela Booth Releases New Edition of Her Bestselling ...
I-Newswire.com (press release)
(I-Newswire) August 26, 2010 - Top copywriter and writing teacher Angela Booth has just announced the release of the 2010 edition of her bestselling guide: ...

Google News
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Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!

I've seen this ongoing debate debate jump up again recently... Read More

Pulling Sales with Your Ad Copy

One of the best marketing tools available to your internet... Read More

How to Write for a Paper or Magazine

l. Introduce yourself to the editor of your local newspaper.... Read More

Killer Ad Copy

Not everyone is a writer. Good copy writing is a... Read More

How to Write Ad Copy that Sells

When I write copy for my advertising clients, I always... Read More

Memorable Sales Copy -- How to Write it

Want to know the secret of creating MEMORABLE promotional copy?... Read More

Writing Suitable Copy for the Press

Summer is finally here and school is out, but learning... Read More

Traffics Nice... But Whos Driving?

In the competitive marketplace of the new millennium, the demand... Read More

5 Rules for Effective Written Sales Communications

Most salespeople have great ideas, but when it comes to... Read More

Subtle Emotion - The Key To Copy That Works

Say the word "emotion" to a man, and he'll immediately... Read More

How Not to Write a Press Release

Several years ago, when I was working for an agency,... Read More

3 Tips For Writing Content That Will Make You Sales

Content is king. Without content your website is an empty... Read More

3 Keys to Better Online Copywriting

Doing the copywriting for your own website without the proper... Read More

A Copywriting Lesson from Dr. Seuss

Looking for inspiration for your next marketing communication? Try the... Read More

How To Personalize Your Headlines For Increased Profits!

Personalizing your headlines to your target audience can significantly improve... Read More

3 Steps to Great Copy

Nothing irritates me more than being told that there are... Read More

The Secret to Drilling Down Deep in Your Target Market

Here's another drill ripped out of the Field Guide for... Read More

Why Copywriting Is The Secret To Your Online Success

Over the last decade, the number of companies selling their... Read More

10 Tips for Aspiring Freelance Copywriters

Every week I receive a couple of emails from people... Read More

Ad Copy - Your 12 Point Inspection!

You're ready to launch that new product or promotion, &... Read More

Six Reasons You Don?t Need a Technical Writer (and Why They?re Dead Wrong!)

I know, I know. Times are tough. You have to... Read More

Web Copy ? How Much is Enough?

These days, there's widespread acceptance that a website is an... Read More

Are You Losing Customers Because of Typos?

Overlooking simple steps such as proofreading and grammar can affect... Read More

Crank Out More Articles More Often With An Article Swipe File

If you write copy you need a swipe file. A... Read More

Top 3 Rules for Writing Effective Copy

One thing all successful Internet marketers have in common is... Read More