Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you're selling your book online, you're practically guaranteed to increase sales by publishing an... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various... Read More

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need?... Read More

In The News:


Geeks and jocks coexist in Atlanta
CNN (blog)
"It's kind of like the ultimate pop culture weekend," said Katie Wall, a digital marketing consultant. "Where else can you find a place full of sci-fi and ...

and more »

The 'cocktail party' of social media marketing
Minnesota Lawyer
By Mark Powers & Shawn Mcnalis In their new book, marketing experts Tim Tobin and Lisa Braziel suggest that the activity generated by social media sites is ...

and more »

Comix 411

Comic Book Jobs: Classic Media
Comix 411
Well, if you're a marketing whiz, the folks at Classic Media are looking for you. Specifically a VP/Director of Marketing for their New York office. ...


Los Angeles Times

Are You Reading What He's Reading?
New York Times
... 10 days ahead of the book's publication date, put an almost surefire best seller “over the top,” said Jeff Seroy, the senior vice president of marketing ...
I write a nasty book. And they want a girly cover on itThe Guardian
Brook brawl: Jonathan Franzen takes on the worldLouisville Courier-Journal

all 41 news articles »

Seattle Post Intelligencer (blog)

Are You An ASPIRING AUTHOR? This Eastside Event is for you!
Seattle Post Intelligencer (blog)
Need some guidance on Marketing, PR and Promotion of your published or future works? • What has held you back from producing your memoir, self-help book, ...

and more »

Siblings collaborate to self-publish novel
Washington Examiner
The two recently self-published the book, "Jack B. Nimble and the Tale of the Trickster God," and are in the process of marketing the book to a larger ...

and more »

Diane Bronson: Guides offer help in finding that next job
Savannah Morning News
Along with sample resumes and a list of other resources, Cohen and Rabin offer tips on self-marketing and re-connecting with former co-workers. ...

and more »

Signs of Spirit: Life Training and Communications of The Father, Published by ...
PRLog.Org (press release)
Outskirts Press, Inc. offers full-service, custom self-publishing and book marketing services for authors seeking a cost-effective, fast, and flexible way ...
President Obama and His Three Main Conservative Opponents Published by ...PRLog.Org (press release)

all 5 news articles »

Borders losses continue to mount
The Detroit News
Borders Group introduced changes to its product mix and marketing strategy as it reported its 10th straight quarter of losses Wednesday due to a shaky ...

and more »

Charlotte Observer

Films for women, from book to box office
Charlotte Observer
A glimpse at Sony's "Eat Pray Love" marketing strategy illustrates how the studio is trying to expand the movie's audience beyond the book's readers. ...

and more »
Google News
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Distribute Your Self-Published Book Online 8 Ways - Part 2

If you are discouraged because traditional methods of book or... Read More

Creating a Book Poster

Posters can be a great and inexpensive way to promote... Read More

Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2

Authors/publishers are great at getting their books written. But after... Read More

Media Events for Book Promotion

"How do I set up a media event?" -- As... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding... Read More

Does Your Book Cover Pass the ?Ignore? Test?

Your book cover is the first impression a potential client... Read More

You , Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More

10 Reasons Why People Attend Book Signings

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Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than... Read More

Why Should I Buy your Book?

How would you like to have countless people clamoring for... Read More

Is Traditional Book Marketing Getting you Down?

"Are you disappointed and tired of time and money down... Read More

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but... Read More

Publishing Your Book?What Way is Best For You? - Part 1

Your print or ebook is nearly finished. You wonder if... Read More

How to Create an Amazing Author Website

Without a website, an author is unknown. Without a website,... Read More

The Lecture Experience: Part I

During the past year or so, I have done nearly... Read More

Marketing Virus ? Every Writer Needs to Catch It

For you writers aspiring to greatness, you might need a... Read More

Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity

We all have at one time or another had the... Read More

Attract More Buyers to Your Book: Use Metaphors

Surprise your potential buyers. Give them chocolate frosting!After we entered... Read More

Design Each Part of your Book to Sell More Copies

Whether you are an ebook author/publisher or a print book... Read More

Never Pay Full Price for a Book!

Are you an avid reader? Are you trying to instill... Read More

The Book Signing

Tomorrow night is my first Local Writers Fair. I've been... Read More

Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 2

How would you like to have countless people clamoring for... Read More

Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson

What you do after you have written your book is... Read More

Successful Book Marketing The Natural Way - Part 1

Is your mind muddy on book marketing? Do you wake... Read More

FAQs about Book Signings

Since I self-published my first book, "101 Ways to Improve... Read More